PRIVACY POLICY

Last Modified: 6/13/2025

To download and/or print this Privacy Policy, click here.

Welcome to the Queen Baton Rouge, a property and website domain provided and hosted by Louisiana Casino Cruises, LLC, its subsidiaries, and its corporate affiliates ("we," "us," "our," or the "Company"). We value you as a customer and take your personal privacy seriously. We are dedicated to protecting the privacy rights of our users and website visitors ("users" or "you"). This Privacy Policy applies to all users of this website (http://thequeenbr.com) and all digital assets contained or offered therein (collectively, our "Services").This Privacy Policy describes, among other things, the types of information we collect from users when you use our Services, how we use it, and how you can access your information. This Privacy Policy does not apply to any third-party websites, services, providers, or applications that have separate privacy policies and that do not directly reference or incorporate this Privacy Policy, even if such third-party platforms are available or accessible our Services.

Please read this Privacy Policy carefully before using and/or accessing the Services. Your use of the Services is subject to this Privacy Policy, which is incorporated into our Terms of use (the "Terms"). The Terms also apply when you access or use the Services. By using any of our Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If any term in this Privacy Policy is unacceptable to you, please do not use the Services or provide any personal information.

Depending on where you live, you may be entitled to certain individual rights with respect to some or all of your personal information. Please see Section 12 for the Notice of Privacy Rights for Residents of Certain U.S. States section of our Privacy Policy for more information related to privacy rights that may be applicable to you if you reside in states such as California, Colorado, Connecticut, Delaware, Indiana, Iowa, Maryland, New Jersey, Rhode Island, Tennessee, or Virginia.

COLLECTION OF PERSONAL INFORMATION

When you interact with our Services, we collect information about you, which includes personal information. The term "personal information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you, or the term may be defined under applicable privacy or data protection laws. We collect personal information:

Directly from you when you provide it to us;
Automatically from you and/or your device; and
From other third-party sources.

Information You Provide to Us

We collect personal information that you provide to us when you register with or use the Services, which may include:

Personal identifiers, such as your first name, last name, mailing and/or billing address, email address, social security number, Rewards number, date of birth, photo or government-issued identification card or number, and other similar identifiers;
Demographic information, such as your age and/or gender;
Commercial information, such as a credit or debit card number, bank account information, or other financial and/or billing information;

User account information, such as your username and password;

Purchase information, gaming information and other similar information,
Information regarding your use of the Services;
Information you voluntarily provide when you interact with the Services, such as through your Communications with us when you request customer support, or interactions with us via social networking sites.
Information you provide to us about your friends or contacts, which may include their names and contact information.

We collect this personal information directly from you through our Services when, for example, you: register for an account through the Services; fill in forms through the Services; participate in surveys; make a purchase; provide feedback or otherwise contact us; sign up for email messages; sign up for our Rewards program; log in as a Rewards member; book a reservation; enter an online promotion; sign up or log in to play one of our free social games or the mobile applications; request information; submit an application for employment; apply for credit; when you talk to our employees or support staff; or otherwise interact with the Services.

Information We Collect Automatically

When you register with or use the Services, we receive and store personal information about you and information about your electronic devices (e.g., mobile phone, laptop computer, tablet, etc.) using technologies that automatically collect such data. Depending on your device’s operating system, we automatically collect the following categories of personal information:

Device information, such as the electronic device’s unique device identifier, operating systems and versions, phone model, serial number, Internet Protocol ("IP") address(es), domain from which you accessed the Services, and other similar information;
Usage information, such as information about your interactions with the Services, including the dates and times you use the Services, how often you use the Services, in-game actions and achievements, the content you access or view through or in our Services, whether you view advertisements shown through the Services, and, if so, how many times you view the advertisements, and similar information;

Location data, such as precise geolocation and/or location information we derive from your IP address or other device settings, which we collect to ensure you reside in a jurisdiction in which you are eligible for participating in our platform, to comply with relevant laws, and for fraud prevention purposes;

Device event information, such as information about errors you encounter, including crash reports, request and referral URLs, and other details about whether you encountered an error using the Services or lost connections to the internet; and

Cookies, tracking, and ad serving technologies, such as information about your interactions with the Services, including, for example, any advertising content a third-party displayed to you and whether you engaged with it, links you have visited from the Services, and your device information. Such information may be collected through our and our third-party vendors’ use of cookies and similar tracking technologies, as discussed further in Section 2 ("Automatic Information Collection and Tracking Technologies"), below.

Information We Collect From Other Sources

Depending on how you interact with the Services, we collect personal information about you from third-party sources, including:

Advertising platforms and analytics providers with whom we partner may provide us with information about your interactions with the Services, including, for example, whether and how many times you may have viewed an advertisement, length of time the advertisement was visible, or other information about your interactions with the Services or advertising content.

Third-party login platforms, such as when you choose to log into our Services using an existing account on a social networking site. We may collect, for example, your name and e-mail address associated with that social networking service, as well as any information you allow us to access.

Combining Personal Information

We may combine the personal information we receive from and about you, including information you provide to us and information we automatically collect through our Services, as well as information collected from other sources to, for example, provide you with a better user experience, to improve the quality and value of the Services, and to analyze how the Services are used.

AUTOMATIC INFORMATION COLLECTION AND TRACKING TECHNOLOGIES

When you use our Services, we and our third-party partners collect information about you and your electronic device(s) through cookies and similar technologies:

Cookies: A cookie is a small file placed on your device both by us and by third parties with whom we have a relationship, such as analytic services and advertising network services. Cookies generally contain a unique identification code, which is tied to data stored on our or our third parties’ servers. Cookies help us and our third-party partners track and understand how you interact with our Services, provide a more personalized experience, allow you to more easily login to the Services, and provide you with advertisements based on your browsing activities and interests. For more information on your choices regarding the use of cookies, please see Section 6 ("Your Choices") below.

Advertising Identifiers: Our third-party advertising partners may use advertising identifiers, such as Apple’s Identifier for Advertising ("IDFA") and Google’s Advertising Identifier ("AID"), which, similar to cookies, allow our third-party advertising partners to recognize your device when you interact with our Services and to provide you with advertisements that match your interests. You can reset your advertising identifiers at any time via the settings on your device, as described in Section 6 ("Your Choices") below.

Internet Log Files: We use internet log files, which contain data such as your IP address, in order to monitor traffic on our Services, resolve technical problems with the Services, detect and prevent fraud, and other similar purposes.

Cache Data: A cache is a component of your device that transparently stores data for record-keeping purposes. Cache data does not identify users, but does identify your mobile device, including your location information. Most browsers and applications are initially set up to accept cache data. If you prefer, you can adjust the settings of your device so that it does not store this information while utilizing the Services. Certain application features may only be available through the collection of such data. We may use such data to assist in data collection and to track application usage and trends to help us better serve you. We also permit third parties who have entered into confidentiality agreements to access such data to help us monitor use of the Services for fraud or any other activity that does not comply with applicable laws.

We use our own as well as third party analytic technologies, which are integrated into our Services, to gather information about how you use our Services. These analytics technologies help us, for example, to measure and analyze events within our Services, improve your user experience, monitor the success of marketing campaigns, or to prevent mobile advertising fraud.

Some of the functions within the Services are provided, developed, or hosted by third parties that are not affiliated with the Company. These entities may process information automatically as you use the Services. These third parties include:

Advertisers, ad networks, and advertising servers that serve behavioral advertisements;
Analytics companies, which help us understand and measure how the Services are being used;
Service providers we engage for administrative and support activities, such as customer support services or cloud storage providers.

The information these third parties collect may include personal information as well as information about your online activities over time and across different websites, applications, and other online services websites that are not affiliated with us. They may use this information to provide you with interest-based (e.g., behavioral) advertising or other targeted content.

HOW WE USE YOUR PERSONAL INFORMATION

We may use the personal information about you for the following purposes:

To operate our Rewards programs;
To improve our websites;
To track your use of our websites for our internal market research;
To ask for your participation in our internal market research;
To cash your checks, extend you credit, process credit card, ACH and/or other financial transactions;
To contact you when necessary;
For payment processing;
To analyze fraud and credit risk;
To set up your account, verify your identity, and provide you with our Services;
To administer a contest, promotion, survey or other feature;
To send periodic communications regarding new products, content, features and services including promotions and special offers regarding products and services provided by us or our affiliates or other associated third parties;
To better tailor the Services to your interests, to provide you more efficient customer support, and to enhance the Services;
To serve, facilitate, and measure the effectiveness of advertising by us and third-party partners;
To authenticate your activity and save your progress and achievements on our Services;
To provide access to certain functionalities and features of the Services;
To follow up with you in correspondence in response to your inquiries, comments and suggestions;
To prevent fraudulent or other criminal activity;
To detect security incidents, protect against malicious, deceptive, or illegal activity;
To enforce the Terms;
To contact users for administrative purposes;
To collect your location information including your geolocation records, for purposes of verifying whether you are eligible to participate in our Services and comply with our legal obligations, protect our legal rights, and address existing or anticipated disputes;
For any other purpose disclosed to you at the time you provide personal information or with your consent; and
As permitted or required by law or for compliance with legal and regulatory requirements.

We also may use anonymous and/or aggregate personal information for commercial, marketing, and/or business purposes, such as reporting and conducting research and development in order to enhance our existing Services and/or develop new products and Services. Anonymous or aggregated information does not identify you, and we may use or disclose such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible manners. We may share this information internally and/or with third parties for our or their purposes in an anonymous or aggregated form that is designed to prevent anyone from identifying you. For clarity, we also share and disclose non-anonymized and non-aggregated personal information in accordance with Section 4 ("Disclosure of Your Personal Information") below.

DISCLOSURE OF YOUR PERSONAL INFORMATION

We may share your personal information with any member of our corporate group, which means our subsidiaries, our ultimate holding company and its direct and indirect subsidiaries, and affiliates (including our owned, operated, and managed casinos, online, mobile and web based businesses, and other corporate entities or affiliates). Doing so allows us to provide the products and services you have requested and quickly respond to applications for credit or other financial services. We may also disclose your Personal Information to our affiliates if you participate in our "self-exclusion" programs.

We also may share your personal information (from each category identified above) with selected third parties, including:

Service Providers: We engage third parties to support our business and to, for example, provide you the Services we offer; conduct quality assurance testing; perform background checks, credit checks, or inquiries into your personal history; facilitate the creation of accounts; provide account authentication and user verification services; provide technical and customer support; geolocate users; personalize, customize, and improve your use and experience of the Services; process financial transactions; send email and push notifications; enable security support and technical maintenance; send you newsletters, surveys, messages, and promotional materials or prizes related the to the Services or on behalf of other companies; prevent harmful or unlawful uses of our Services, including fraud; and improve and optimize the performance of our Services.
Advertisers and Advertising Networks: We engage certain third-party advertising partners that may require your personal information to select and serve relevant advertisements to you and others. These parties may use your personal information for purposes including, but not limited to:
- Help advertisers reach a particular demographic; and
- Enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

Analytics and Search Engine Providers: We engage third parties that assist us in the improvement and optimization of the Services.
Successors: We may provide personal information to a buyer or other successor in the event of a merger, acquisition, reorganization or sale of assets, in which case we may sell, transfer or otherwise share some or all of our assets, and your personal information may be transferred as part of that transaction.
Where Legally Obligated: We may provide personal information to those to whom we are under a duty to disclose or share your personal information in order to comply with any legal obligation or legal request, such as a subpoena or court order, or in connection with required governmental filings or submissions (including but not limited to gaming regulators), or in order to enforce or apply our Terms, rules, and other agreements; or to protect the rights, property, or safety or the Website, our users, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
Professional Financial and Legal Advisors: We may need to share personal information with our professional advisors, which includes lawyers, auditors, bankers, or other professional consultants for business purposes.
Promotional and Third-Party Partners: From time to time, we may offer games, contests, sweepstakes, or other programs through our Services, which are co-branded with, sponsored by, or otherwise affiliated with third-party companies. We may ask that you provide your personal information to both us and the third party entity, or we may disclose your personal information with the third party. Please be advised that the third party’s own privacy policy may apply to its use of your personal information.

SECURITY OF YOUR INFORMATION

The security of your personal information is important to us. The Company maintains commercially reasonable security safeguards that are designed to protect the personal information we collect against unauthorized access, use, disclosure, alteration, or destruction.

Despite the steps we take to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee or warrant the security or integrity of your information and shall not be liable for breaches of security or integrity, third-party interception in transit, or any damage caused to your computer or other property by visiting our Services. If you have any questions about the security of our Services, you can contact us using the communication methods identified in Section 20 ("Contact Details"), below.

YOUR CHOICES

You have certain choices regarding your personal information, including:

Cookies: You may be able to disable cookies by adjusting the permissions on your device. Cookie settings vary depending on the type of device and operating system you use, so refer to instructions related to your particular device to learn more about cookie-related and other privacy and security settings that may be available. Please note that if you reject certain cookies, you may still use the Services, but your ability to use some features or areas may be limited.
Advertising Identifiers: You may choose to prevent your mobile device’s advertising identifier from being used for interest-based advertising, or you may reset your device’s advertising identifier. These settings vary depending on the type of device you use. If you use Apple iOS, you can reset your advertising identifier by going to: Settings > Privacy, tap Advertising, and then tap "Reset Advertising Identifier." If you use an Android device, you can head to: Settings > Google > Ads > Reset advertising ID, and click "OK" when prompted.
Push Notifications: You can opt not to receive push notifications from our Services by following the instructions in your mobile application or device settings.
Do Not Track: Currently, we do not alter our data collection and use practices in response to Do-Not-Track signals. As new standards emerge, we may develop policies for responding to such signals and any such developments will be discussed in subsequent versions of this Privacy Policy.
E-mail Communication: From time to time, we may send you newsletters, promotional, marketing and other e-mail communications about products or services we believe may be of interest to you. You can opt out of or unsubscribe from certain e-mail communications by following the unsubscribe instructions contained in the e-mails or by contacting us at clundgren@ballys.com. Please note that we may still send you communications related to the Services (e.g., updated Terms or notices of changes to our Privacy Policy), notwithstanding any changes you make to your e-mail preferences.
Rewards Customers: If you are a Rewards customer and prefer we not share your Personal Information with our joint marketing partners, please visit the Players Club booth and speak to a customer service representative.
Updating Your Personal Information: You may update your personal information by visiting the players club at the property or by requesting changes by e-mailing us at account clundgren@ballys.com.

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. Some of these third parties may participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising, which you can learn more about by visiting their website detailing choices for mobile applications. Some of these third parties also may be members of the Network Advertising Initiative ("NAI"), and you can learn about your opt-out options from members by visiting NAI’s website.

THIRD-PARTY PLATFORMS

The Website may contain links to other websites, products, advertisements, or services. The fact that the Website inks to a website or presents a banner ad or other type of advertisement does not mean that we endorse or authorize that third party, nor is it a representation of our affiliation with that third party. This Privacy Policy does not cover any collection or use of information that third party websites may collect from you, or the practices used by third parties to collect such information, and third party websites should have separate and independent privacy policies and terms of use for the purpose of collecting personal information about you. We are in no way responsible for the privacy policies or the content of these other websites that you choose to access from the Website. Please be sure to read the privacy policies of those websites when exiting the Website. If you decide to use, click on, access, or provide any personal information to a third-party website, you acknowledge that you are doing so at your own risk.

THIRD-PARTY PAYMENT PROCESSING

In the event that as part of a promotion, we offer the award of a financial payment based on your use of the Services, we may process the payments through a third-party website, including, but not limited to, third-party payment processors. The third-party website may collect certain financial information from you in order to process a payment, including your name, email address, address and other financial information. In order to delete your financial information, you may need to do so with the third party, as we only have minimal secure access to those records as needed to provide the Services.

CHILDREN

The Services are not directed toward children under the age of 18 or the legal gaming age in the jurisdiction from which they access the Services ("Children" or "Child") and we do not knowingly collect personal information from Children. The Services are only to be used by those age 21 or older, please to not attempt to register for the Services or send any personal information about yourself to us if younger. Persons younger than 21 or the legal gaming age in the jurisdiction from which they access the Services are not allowed to use our websites or mobile applications, accept offers, or win contests, and we do not knowingly collect information from such persons for gaming-related offers. If we learn that a Child has provided us with personal information, we will delete such information from our files as quickly as possible. If you are the parent or legal guardian of a Child who you believe has provided personal information to us through the Services, please contact us at clundgren@ballys.com.

INTERNATIONAL HOSTING OF INFORMATION

The Website and Services are hosted in the United States, including on our service providers’ cloud servers, and are intended for and directed to users in certain jurisdictions in the United States. If you are a user accessing the Services from the European Union, Asia, or other region with laws or regulations governing personal data collection, use, and disclosure that differ from the United States laws, please be advised that you do so on your own initiative and are responsible for compliance with U.S. federal, state, and local laws. Through your continued use of the Website or Services, which are governed by U.S. law, this Privacy Policy, and our Terms, you are transferring your personal information to the United States and you consent to that transfer.

RETENTION OF INFORMATION

We will retain your personal information received as described in this Privacy Policy while you are an active user of the Website and/or Services, and thereafter so long as needed for purposes that are not prohibited by applicable law.

Upon termination of your use of the Services, we reserve the right to maintain your personal information as part of our standard back-up procedures in an aggregated format. When personal information is no longer required, we will utilize procedures to destroy, delete, erase or convert it to an anonymous form.

NOTICE OF PRIVACY RIGHTS FOR RESIDENTS OF CERTAIN U.S. STATES

Residents of certain U.S. states may have rights and choices regarding their personal information. To the extent any data protection law applies to our collection of your personal information, this supplemental section of our Privacy Policy outlines the individual rights you may be entitled to and how to exercise those rights.

Depending on where you live and subject to certain exceptions, you may have some or all of the following rights.

Right to Know and Access. You may have the right to request that we confirm whether we process your personal information, and to request information about our collection and use of your personal information, including whether we sell or share your personal information. You also have the right to request access to personal information we may process about you.
Right to Data Portability. Where the processing is carried out by automated means, and subject to certain exceptions, you may have the right to request and obtain a copy of your personal information that you previously provided to us in a portable format. In addition, to the extent technically feasible, you may have the right to obtain your personal information in a readily usable format that allows you to transmit the personal information to another data controller without hindrance.
Right to Request Deletion. You may have the right to request that we delete certain personal information or records provided by or obtained about you, with certain exceptions and limitations as allowed under law.
Right to Request Correction of Inaccurate Personal Information. To the extent that we may maintain inaccurate personal information, you may have the right to request that we correct such inaccurate personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.
Right to Opt-Out of the Use of Personal Information for Targeted Advertising and Profiling. You may have the right to opt out of the processing of your personal information for purposes of targeted advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
Right to Limit Use and Disclosure of Sensitive Personal Information. You may have the right to request that we limit the ways we use and disclose your sensitive personal information to uses which are necessary for us to perform the Services, or deliver the goods reasonably expected by you, or as authorized by law. Note that we do not process sensitive personal information.

Right to Opt Out of the Sale and Sharing of Personal Information. You may have the right to opt out of the processing of your personal information for the purpose of selling or sharing your personal information to third parties. We do not sell or share your personal information as those terms are defined in applicable laws.

Right to Disclosure of Direct Marketers. You may have a right to know the categories and names/addresses of third parties that have received personal information for their direct marketing purposes upon simple request, and free of charge.
Right to Disclosure of Third-Parties. You may have a right to know the categories and names/addresses of third parties that we have disclosed your personal information to under this Policy.
Right to Non-Discrimination. You may have a right to not be discriminated against in the Services or quality of Services you receive from us for exercising your rights. We will not discriminate against you for exercising any of your rights in this section including denying goods or Services, charging different prices or rates for goods or Services, or providing a different level of quality of goods and Services. However, we may offer a different price, rate, level, quality, or selection of goods or Services, including offering goods or Services for no fee, if you have exercised your right to opt-out.
Right to Appeal. You may have the right to appeal our denial of any request you make under this section. To exercise your right to appeal, please submit an appeal request via the information in the Exercising Your Data Subject Rights section below. Within the certain timeframe of receipt of your appeal, as proscribed by the applicable law we will inform you in writing of any action taken or not taken in response to your appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, you may contact the Attorney General or another authority which we will help you identify.

How to Exercise Your Data Subject Rights

To the extent a state privacy law applies to your Information, you may exercise applicable rights by submitting a verifiable consumer request to us via the methods described below:

Contacting us by e-mail at clundgren@ballys.com
Calling us at 225-709-8779

Only you or your authorized agent may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a consumer request for access or data portability twice within a twelve (12) month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information, or an authorized representative; and
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

To help protect your privacy and maintain security, if you request access to or deletion of your personal information, we will take steps and may require you to provide certain information to verify your identity before granting you access to your personal information or complying with your request. In addition, if you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. If you designate an authorized agent to make a request on your behalf, we may require you to provide the authorized agent written permission to do so and to verify your own identity directly with us (as described above).

VIDEO SURVEILLANCE

If applicable, we use surveillance systems to monitor all public or sensitive areas of our properties. Video surveillance cameras are used for security purposes and to protect the Company, our customers, and employees against potential violations of criminal or civil laws. Surveillance camera output is monitored by our employees and contractors and may be viewed by law enforcement and regulatory authorities.

UNSUBSCRIBING FROM EMAIL

If you are a customer and would prefer not to receive further emails from us, please follow the unsubscribe link in the email.

OPTING OUT OF DIRECT MAIL POLICY

We may from time to time send promotional materials to you by direct mail. If you do not want to receive promotional materials by direct mail from us, please email clundgren@ballys.com, notating you wish to be removed from direct mail. Include your player identification number, if available, along with your name. Your name and address will be removed from that mailing list within 30 days after your request.

YOUR CHOICE TO SHARE INFORMATION

If you are a member of any loyalty program offered by Bally's Corporation and prefer that we not share your Personal Information with our Joint Marketing Partners, please visit the Players Club booth and speak to a customer service representative.

Opting out will not prevent your Personal Information from being shared with our affiliates for any purpose or used for other non-marketing purposes described above in this Privacy Policy.

DIFFICULTY ACCESSING OUR PRIVACY POLICY

Individuals with disabilities who are unable to usefully access our Privacy Policy online may contact us to inquire how they can obtain a copy of our policy in another, more easily readable format.

UPDATES TO THIS PRIVACY POLICY

We may review the Privacy Policy periodically and reserve the right in our sole discretion to change the Privacy Policy at any time at our discretion. Please revisit this page to stay aware of any changes. We will post the new Privacy Policy and update the "Effective" date legend. If we make material changes to how we treat our users’ Personal Information, we will provide appropriate notice to you. Your continued use of the Services after we revise this Privacy Policy means you accept the change, so please check the "Effective" date legend periodically for updates.

CONTACT DETAILS

If you have any questions or comments about our Privacy Policy, please contact us:

By e-mail at: clundgren@ballys.com

Write to us at:

1717 River Park Blvd
Baton Rouge, LA 70802